Diploma in Web Design & Development [Duration 6 months]

From traditional web sites through to the rapid growth market in web application development, including mobile application development, you will learn both industry standard and cutting edge web development technologies and techniques and join one of the most rewarding sectors of the creative industries.

The Web Design & Development course deals with both creative and technical aspects of producing interactive media. Carefully selected topics will enable you to focus on creativity in digital communication. At the end of the course you will have a practical and theoretical understanding of how computer graphics, the web, and interactive environments are tools that can enhance and assist in digital creativity. You will benefit from a hands-on, project based curriculum, developing skills in HTML, CSS, Java, PHP and User Interface (UX) design to list a few.


  1. Course Outline

  2. Graphic Design Principles
  3. The aim of the first module is to enable students develop a strong theoretical and practical foundation in graphic design principles. It provides the fundamental knowledge for future production-related activities where students continue their training in web related projects for online environments.

    • Indicative summary of topics :
    •   Digital visuals
    •   Design principles
    •   Desktop publishing
    •   Typography
    •   Photoshop
    •   Illustrator
    •   Vector images
    •   Color theory
    • Projects:
    •   Visual Identity
    •   Vector Graphics
    •   Magazine layout
    •   Pixel Graphics
  4. Webdesign Principles
  5. This module introduces the students to designing and developing for the web. Everything related to the creation of dynamic web pages, back-end development with a professional look. Students are also introduced to various forms and approaches to designing innovative interfaces and user interactivity.

    • Indicative summary of topics :
    •   HTML
    •   UI designs
    •   CSS essentials
    •   Animation
    •   Product photography
    •   JavaScript
    •   AJAX
    •   Scripting
    •   File management
    •   Interactive animation principles
    •   SEO
    • Projects:
    •   Online presence
    •   Javascript quiz
    •   Webshop
  6. Motion Graphics and Interactivity
  7. This module continues to further develop the skills gained by introducing key technologies for interaction such as server-side scripting, database management and content management systems. Interactive animation skills are also introduced. These skills are complemented by the study of the principles and approaches for human computer interaction.

    • Indicative summary of topics :
    •   Data visualization
    •   Advanced web development
    •   Edge animation
    •   Web server configuration
    •   PHP & MySQL
    •   JQuery
    •   Animation FLASH
    •   WordPress
    • Projects:
    •   Kinetic Typography
    •   Animated banner
    •   App UI prototype
    •   CMS
  8. Web Development
  9. This module is the final stage of the program, where students will work on their final project. Students are exposed to advanced techniques and application in scripting and learn basic techniques and principles for object oriented programming. Students are also introduced to various forms and approaches to designing innovative interfaces and user interactivity.

    • Indicative summary of topics :
    •   Digital marketing
    •   OOP, object oriented programming
    •   Advanced JQuery
    •   Responsive design
    •   Visual programming
    •   Self promotion
    •   Final project
    • Projects:
    •   Professional portfolio

For the complete breakdown of this course:

Exit Profile


  • Web Designer
  • Web Developer
  • Multimedia Developer
  • Motion Designer
  • Back-End Developer
  • PHP Developer
  • Front End Developer
  • Web App Developer
  • Java Script Developer
  • Search Engine Optimization

Diploma in 3D Animation (Off campus only) [Duration 6 months]

The Diploma in 3D Animation is one of the most comprehensive of all animation courses in Kerala. It encompasses all the stages of the animation pipeline, from paper to film as well as the design and development process from Pre Production to Post Production stages. SMART, one of the leading providers of various long term and short term animation courses in Kerala is an innovative school with the best team of trainers comprising of classical animators, 3d modelers, animators, compositors, video editors and sound editors.

Objective

The Diploma in 3D animation focuses on teaching the students, the most recent technologies and skills used in creating internationally Standard animations, feature films, games and other commercial forms of video. Unlike other animation courses in Kerala, the Diploma in 3D animation is a 100% practical course that is meant to make the multimedia student at par with recent Multimedia industry demands as regards to innovation, modern tools awareness, design and creativity.

Animation Course Outline

This Animation course is broken down into three parts each lasting 2 Months. These parts include :

  • These Modules include

  • Drawing and Concept Design
  • 3D Modeling & Advanced Animation
  • Game Design
  • Compositing, Audio/Video Editing
  • Projects Examples include

  • Design and creation of Media animations using a video format
  • Digital video Production
  • Creating Videos
  • Audio capture, editing, processing and Production.

For the complete breakdown of this course:

Diploma in Multimedia & Animation [Duration 1 year]

The Diploma in Multimedia and Animation is a Multimedia course in Thrissur offered by C-DIT (Center for Digital Imaging Technology) Under Govt. of Kerala that addresses three majors of digital media i.e

  •   Multimedia which covers Graphic design and Web Design
  •   Animation which encompasses all the stages of the both 2D and 3D animation
  •   Post production techniques involving high end training on video editing, sound editing & composting.

The Diploma in Multimedia and Animation (DMA) covers complete pipeline from paper to film as well as the other forms of Multimedia such as Print, Film Making, Web Design and Interactive Media.

Objective

The Diploma In Multimedia and Animation course would take the student through all the areas of digital creative media namely graphic, web, animation & broadcast, polishing his or her skills for the challenging media industry as wells as exposure in order to keep the student at par with the demands of the industry. It is one of the multimedia courses in Thrissur intended to bridge the gap between the Multimedia industry and the Multimedia education Sector.

Multimedia Course Outline

This course has six parts and lasts for 2 semesters or (12 months)

  •   Graphic Design
  •   Web Design & Interactive Multimedia
  •   2D Classical Animation
  •   3D Modelling/ Texturing/ Lighting/ Rigging and Animation
  •   Sound production
  •   Post production
  •   Design and creation of Media animations using a video format
  •   Digital video Production
  •   Creating Videos
  •   Audio capture, editing, processing and Production.

Career Options After Completion Of DMA

  • Graphic Designer
  • Web Designer
  • 2D animator
  • 3D Animator
  • Motion Graphics Artist
  • Video Editor
  • Sound Editor
  • 3D modeler
  • Compositor
  • Rigging artist
  • Lightning artist
  • Texturing artist

Diploma in Advertising & Graphic Design [Duration 6 months]

The programme extends the imaginative and analytical capabilities of the students through live and collaborative projects, workshops, research and presentations. The students are encouraged to explore and experiment with ideas, develop conceptual thinking and ideation skills to produce innovative design solutions, which meet industry requirements.

  • The programme is designed to prepare the students for career in:
  •   Advertising
  •   Communication Design
  •   Art Direction
  •   Branding & Strategy
  •   Corporate Communication
  •   Editorial Design
  •   Animation
  •   Photography
  •   Interactive Multimedia
  •   Digital Media

Our Alumni are "Thinking Designers" today pursuing successful careers in the Advertising, Visual Communication, Branding, Publication, Web,Interactive & Digital Design, TV, Film, Media and Entertainment industry. They hold senior positions as Creative Directors, Art Directors, Design Heads, Animators, Illustrators, Project Heads and Design Consultants in leading Advertising agencies, Design studios, Web, Interactive Multimedia studios, Television channels, Film Production Houses and MNCs in India and across the world.

  1. Course Outline

  2. Visual communication
  3. This module introduces the students to designing and developing for the web. Everything related to the creation of dynamic web pages, back-end development with a professional look. Students are also introduced to various forms and approaches to designing innovative interfaces and user interactivity.

    • Indicative summary of topics :
    •   Design appreciation and communication
    •   Fundamentals and Principles of design
    •   Colour fundamentals and theories
    •   Idea development
    •   Research development
    •   Protocols and processes
  4. Creative Thinking
  5. The creative thinking module focuses on how the human mind thinks and how we can think creatively through a series of lectures and assignments that investigate different methods of getting the big idea through exciting assignments.

    It discusses the development of creative concepts that are designed to meet advertising and promotional objectives. Ways of generating the big idea across the media (below-the-line, above-the-line and new media) and how to evaluate those ideas strategically will be emphasized in the course. Students will learn to understand the difference between effectiveness and creativity.

  6. Digital Studios I
  7. This module continues to further develop the skills gained by introducing key technologies for interaction such as server-side scripting, database management and content management systems. Interactive animation skills are also introduced. These skills are complemented by the study of the principles and approaches for human computer interaction.

    • Adobe Photoshop ®
    •   Understanding Adobe® Photoshop® tools and work area
    •   Working with Adobe® Photoshop® layers and masking features
    •   Understanding colour modes, color correction
    •   Working with transparencies, blending mode, paths and clipping paths
    •   Filters and plug ins
    •   File formats, smart objects, etc
    • Adobe Illustrator ®
    •   Understanding the workspace of a vector-based environment
    •   Basic layout techniques
    •   Drawing with Adobe® Illustrator®
    •   Working with layers, transparencies, graphic styles
    •   Precision drawing with Adobe® Illustrator®
    •   Path operations, masking and filters
    •   Creating proofs (draft, print, press)
  8. Advertising Overview
  9. The advertising overview module introduces students to the big picture of advertising. Topics such as key player, advertising categories, strategy and planning will be addressed in a series of lectures.

    Students will also benefit from forum-styled discussions on effectiveness of advertising and explore various methods in both visual and message strategy, with pragmatic and strategic assignments. This course module also provides an in-depth coverage on advertising through traditional and new/alternate media of the industry today.

  10. Typography & Communication Design
  11. The typography & communication design module will gear students to the next level of design driven skills with a greater emphasis in graphic design and typography. Students will learn how typography forms a visual unit, utilising graphic design to create an outstanding piece of work – delivering accurate information with communication design. This course module will focus mainly on the following areas:

    •   Type evolution and history
    •   The graphic designers' layout grid
    •   Typography as a visual language
    •   Working within a given space and a body of information
    •   How typography affects graphic design
    •   Type anatomy, measurements, classifications, styles, weights
    •   Type spaces (kerning, tracking, leading, etc)
    •   Applying variations in layouts and identifying common mistakes
    •   Creative research, how to get inspiring ideas and applying through Art Direction
    •   Choosing the right photo or cropping the wrong photo
    •   File Formats
  12. Copywriting
  13. This copywriting module covers the two pillars of creative advertising – crafting and writing a good ad. Students will learn the techniques, concepts and purposes of copywriting and art direction. The module will focus mainly on The Copywriter; grammar and usage; styles and target Audience; what to say (meetings, creative briefs); techniques; writing for different media.

    Complemented by the typography & communication design module, students will be able to apply both copywriting and art direction into their very own advertising masterpiece during the course.

  14. Corporate Identity and Design
  15. This module will provide students the science behind every corporation's 'persona'. Besides creating the corporate personality, the module also explores the components of a corporate identity programme that will promote consistency in both discipline and application. This module will focus mainly on the following areas:

    •   The coming of corporate communications
    •   The story, the visual, the package
    •   The science of symbols and colors
    •   The logotype and the semiotics
    •   Supporting devices/ applications
    •   The corporate design mandatories
    •   The corporate identity system, why is it so important?

    This module is further complemented by the Branding module later in the course, allowing students to fully comprehend the science and visual behind brands and identity.

  16. Branding
  17. This branding module covers the important aspects of branding. Students will learn through a series of visual-based lectures on how brand experts build branding campaigns by understanding the fundamental concepts of branding and how it works.

    During this course module, students can expect to learn from brand experts on topics such as Brand Foundation Values; Brand Personality; Brand Names; Brand Space, Brand Recognition, Public Relations; Brand Crisis Management and many more.

    Students understand how values are packaged in visual identity systems as the Corporate Identity & Design module complements the Branding module.

  18. Packaging & Print Technology
  19. This module introduces the technologies and procedures of modern lithography and packaging studies to students, equipping them with real industrial knowledge of managing the studio workflow through a visit to a printing plant. This module will focus mainly on the following areas:

    •   Understanding colors and inks for press
    •   Understanding dpi, ppi and lpi.
    •   The different forms of lithography with emphasis on offset lithography
    •   Pre and post press. Managing the workflow
    •   Color separation
    •   Understanding packaging as an extension of a brand
    •   The corporate identity system, why is it so important?
    •   Choosing the right stock
    •   Creating prototypes for packaging
    •   Techniques in performing really nice mockups

    The research development aspect of this module's project will be complemented through the Marketing Overview module later in the course.

  20. Marketing Overview
  21. The marketing overview module introduces fundamental marketing concepts. Students will understand how advertising fits into the marketing process and the strategic relationship between the two concepts. The importance of market segmentation and how market segmentation influences message development will be emphasized.

    The marketing overview module introduces fundamental marketing concepts. Students will understand how advertising fits into the marketing process and the strategic relationship between the two concepts. The importance of market segmentation and how market segmentation influences message development will be emphasized.

    During this course module, students will learn to appreciate the importance of research and learn to carry out research and formulate findings particularly in consumer behavior.

    The marketing overview module is complemented by the pragmatic module, packaging and print technology, encompassing projects within the retail environment.

  22. Editorial Design
  23. This editorial design module covers important aspects on how to structure a set of cohesive editorial content, grids and components through the use of Adobe InDesign as the technical aspects. Students not only will learn content gathering, they will also understand how to create personalities and tone for publication. This course module is divided into 6 sessions for Editorial Design and 6 sessions on Adobe InDesign. This module will focus mainly on the following areas:

    • Editorial Design :
    •   Editorial design and its objectives
    •   Anatomy of a publication
    •   Creating layouts
    •   Essential layout skills
    • Adobe InDesign ®
    • Working with Adobe InDesign's® features such as master pages and section markers
    • Creating paragraphs and character styles
    • Working with Adobe InDesign's table feature
  24. Digital Studios II
  25. This module is the final stage of the program, where students will work on their final project. Students are exposed to advanced techniques and application in scripting and learn basic techniques and principles for object oriented programming. Students are also introduced to various forms and approaches to designing innovative interfaces and user interactivity.

    • Adobe Photoshop ®
    •   Advance layers and masking features
    •   Layer adjustments techniques
    •   Advance color mode such as working with Channels
    •   Working with Photoshop®
    •   3-dimensional features
    • Adobe Illustrator ®
    •   Gradient Mesh
    •   Advanced symbol techniques
    •   Creating 3-dimensional graphics
  26. Online Media Design
  27. This online media design module allows students to integrate communication design with realism through rich media, with studies focusing on web criteria, restrictions and how to use Adobe Dreamweaver for dynamic web presentations. This course module will focus mainly on the following areas:

    •   Understanding what is the internet, worldwide web and the progress
    •   The internet and communication design
    •   Fundamentals of Dreamweaver
    •   Flowchart
    •   Understanding tables in Dreamweaver
    •   Navigating the site with buttons
    •   Consistency with CSS styles
    •   Technical skills such as image quality, file format, color space, etc
  28. TVC (Concept + Development)
  29. The television commercial module is an introduction to the TV advertising medium. Understanding what it's best for, how has it developed and how it has evolved. Students will be taught how to write a television commercial script; the importance of the brief; understanding AIDA and how to apply AIDA; as well as how to get it right and use it to decide on a film approach.

    Additional studies such as the Ten commonly used approaches, their merits and pitfalls will be taught. Students will benefit from practical assignments such as making a storyboard and presenting it effectively; developing a shooting board; and finally making a great television commercial with great ideas.

    Additional technical studies will be complemented by Apple's iMovie and the Online Media Design Module earlier in the course.

  30. SMART integrated campaign project
  31. Students embark on their final journey for advertising & design through integrating the modules learnt through a real-world inspired MAD integrated campaign project. This major project will allow students to CREATE A NEW IDEA, apply Marketing strategies, Media planning, Advertising Strategy and translate them into a final visual assembly through graphic and visual communication.

    In this final lap, students' final work will gain further value through expert critics from our highly esteemed External Panel Assessors (EPA) from the industry in a pitch-inspired presentation at the end of the course.

For the complete breakdown of this course: